Infection Control Campaign
The strategy for the Carestream Ultrasound Infection Control Campaign was to tell our audience of ultrasound supervisors and radiology managers how simple it can be for their departments to support infection control initiatives with the Carestream Touch Prime Ultrasound System.
The direct mail illustrated this difference with rigid buttons adhered to the front, and a clear flat interface inside that was stamped with soluble germs. Using the enclosed alcohol swab, recipients could wipe away the germs to demonstrate just how easy it is to disinfect the system.
Results: 33% lead rate for those reached via phone, and a $1.8M opportunity value.